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Digital Arts: DAR 112

Project/Client Research & Concepts Assignment

              Coca-Cola, advert 1945.. Photo. Britannica ImageQuest, Encyclopædia Britannica, 25 May 2016. quest.eb.com/search/-5932396a5953426a623278684947466b646d567964436f3d. Accessed 7 Sep 2021.Drink Coca-Cola / Advertisement 1956. Fine Art. Britannica ImageQuest, Encyclopædia Britannica, 25 May 2016. quest.eb.com/search/coca-cola/2. Accessed 7 Sep 2021.Coca-Cola advert, 1890s. Photograph. Britannica ImageQuest, Encyclopædia Britannica, 2 Mar 2017. quest.eb.com/search/-5932396a5953426a623278684947466b646d567964436f3d. Accessed 7 Sep 2021.

Coca-Cola advert, 1890s. Photograph. Britannica ImageQuest, Encyclopædia Britannica, 2 Mar 2017. quest.eb.com/search/-5932396a5953426a623278684947466b646d567964436f3d. Accessed 7 Sep 2021.

Coca-Cola, advert 1945.. Photo. Britannica ImageQuest, Encyclopædia Britannica, 25 May 2016. quest.eb.com/search/-5932396a5953426a623278684947466b646d567964436f3d. Accessed 7 Sep 2021.

Drink Coca-Cola / Advertisement 1956. Fine Art. Britannica ImageQuest, Encyclopædia Britannica, 25 May 2016. quest.eb.com/search/coca-cola/2. Accessed 7 Sep 2021.

Project/Client Research - Primary Resources

Primary Resources: “Primary sources” are the raw materials of history — original documents and objects which were created at the time under study. They are different from secondary sources, accounts or interpretations of events created by someone without firsthand experience. (Wesson, Stephen. “What Makes a Primary Source a Primary Source?” What Makes a Primary Source a Primary Source? | Teaching with the Library of Congress, 4 Oct. 2011, blogs.loc.gov/teachers/2011/10/what-makes-a-primary-source-a-primary-source/.)

Primary Resource Options:

  1. Google your company's website. Focus particularly the following pages:
    • Homepage, logo, fonts & brand colors
    • FAQs
    • Company/brand history
    • Mission & vision statements (what's their value proposition & what makes them unique?)
    • About web page
    • Company posters, images (photos, drawings)

Secondary Resources

Secondary Resources: Accounts or interpretations of events created by someone without firsthand knowledge or experience.

  1. Published materials:
  • Newspaper & magazine articles about the company/product
  • Videos about the company/product (YouTube, Vimeo)
  • Special events associated with company/product
  • 2nd party company research (Hoover's, Business Source Premier databases)
  • Communications databases
  • Note that very small and new companies may not appear in Hoovers and other databases).

Visual Research

Visual Resources:

  1. From company website:
    • Company's entire webpage (logos, typeface/font, brand colors)
    • Photos from company History/About web pages
    • Company posters, drawings, brochures
  2. From the Wayback Machine (Internet Archive)
    • Use this tool to see previous versions of your company's website. This is a quick way to see old logos, typefaces, brand colors, etc.)
    • https://web.archive.org/
  3. Photos gathered from secondary research databases (Hoovers database, Communications & Mass Media Complete database, etc.)
  4. Google competitors logos, websites, brand colors, etc. (Find competitors listed in Hoover's database)

 

Image Databases: