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MGT 200 - Small Business Management: Module 4

Module 4: Creating a Business Model

You will find general assignment parameters below. PLEASE REFER to your D2L Course for specific assignment instructions. Thank you!

Introduced by Strategyzer, the Business Model Canvas provides a simple and visual way of describing how your organization creates and delivers value. It describes the nine building blocks that make up the Business Model Canvas, one way to visually organize your business model (7 min.).

Module 4, Part 1

Written Assignment 4A: Creating a Business Model - Part 2

Construct a preliminary Business Model that describes the relevance of each of the following elements:

  • Customer Segment

  • Marketing Channels

  • Customer Relationships

  • Resources

  • Business-related activities

  • Technology-responsive infrastructure

You will need a minimum of three (3) references for this assignment:

  • 1 from your textbook +
  • (at least) 2 more from credible publications
  • Must be published in the last 24 months!

Here are some sources to get you started:

I. CANVANIZER
choose one of the free Business Model templates

II. CEOEXPRESS
CEOExpress is a business portal for executives created by a busy CEO. Connect to top newspapers, business magazines & journals. 

REFER TO MODULE/ASSIGNMENT INSTRUCTIONS FOR SPECIFIC KEYWORDS!

SOME LINKS MAY REQUIRE INDIVIDUAL SUBSCRIPTIONS. (It's not required that you subscribe to any of these sources for this course; many of these sources are available through the Pima CC Library databases. Use Ask-A-Librarian or LibChat on the HOME Tab for help.)

III. LIBRARY DATABASES:

Check out the resources on the Business Model tabs of this LibGuide!

Also, use the following library databases to find up-to-date information on markets, industries or companies. YOU MUST LIMIT your results by PUBLICATION DATE to the last 2 years!!

Module 4, Part 2

 

Written Assignment 4B: Minimum Viable Product (MVP) Exercise

This written assignment should consist of at least three of the following terms presented in the chapters listed:

  • Design thinking (6.3)

  • Need awareness (6.3)

  • Problem-solution narrative (7.1)

You will need a minimum of three (3) references for this assignment:

  • 1 from your textbook +
  • (at least) 2 more from credible publications
  • Must be published in the last 24 months!

Here are some sources to get you started:

I. CEOEXPRESS
CEOExpress is a business portal for executives created by a busy CEO. Connect to top newspapers, business magazines & journals. 

REFER TO MODULE/ASSIGNMENT INSTRUCTIONS FOR SPECIFIC KEYWORDS!

SOME LINKS MAY REQUIRE INDIVIDUAL SUBSCRIPTIONS. (It's not required that you subscribe to any of these sources for this course; many of these sources are available through the Pima CC Library databases. Use Ask-A-Librarian or LibChat on the HOME Tab for help.)

II. LIBRARY DATABASES:
Use the following Pima CC Library databases to find up-to-date articles on business topics. YOU MUST LIMIT your results by PUBLICATION DATE  to the last 2 years.