Different types of publications have different purposes and different audiences. When we talk about journals, we can usually divide these publications into three broad categories: scholarly, popular, and trade publications.
| Scholarly Journals | Popular Journals | Trade Journals | |
|---|---|---|---|
| Purpose | Informs and reports on original research done by scholars and experts in the field. | Entertains and informs a general audience without providing in-depth analysis. | Reports on industry trends and new products or techniques useful to people in a trade or business. |
| Authors | Articles are written by subject specialists and experts in the field. | Articles are written by journalists, freelance writers, or an editorial staff. | Articles are written by specialists in a certain field or industry. |
| Audience | Intended for a limited audience - researchers, scholars, and experts. | Intended for a broad segment of the population, appealing to non-specialists. | Intended for practioners in a particular profession, business, or industry. |
In scholarly articles the author/s have credentials, use vocabulary unique to the field and give their references.
The Format of a Scholarly Article:
Does your instructor require you to use scholarly, or peer-reviewed articles? What the heck does that mean? Watch the video below from Vanderbuilt University to find out!