Books about the Business of Fashion
The Business of Fashion by Publication Date: 2016
Consumer Behavior by Publication Date: 2018
The Fashion Business Manual: an Illustrated Guide to Building a Fashion Brand by Publication Date: 2018
The Fundamentals of Digital Fashion Marketing by Publication Date: 2017The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
Resources for Demographics
- American FactfinderDemographic information by zip code including population, age, race, marital status, income, and housing characteristics.
- Quick Facts from the U.S. CensusDemographic information by state.
- Statistical Abstract of the United StatesDemographic and industry statistics and charts. You will need to use your MyPima login to access this resource.
- Industry Statistics Portal (US Census Bureau)Industry statistical information by NAICS number.
- Opportunity AtlasCensus data on income, incarceration rates and more by neighborhood
- Nielsen's PRIZM Segmentation SystemNielsen's lifestyle segmentation systems define every neighborhood in the U.S. in terms of distinct lifestyle types, using a Zip Code Look-up tool.
- Tucson Regional Economic Opportunities (TREO)Statistics about Tucson's businesses, workforce and population.
- University of Arizona, Eller College Economic Business and Research CenterData for Tucson and Southern Arizona
- University of Arizona, Eller College, MAP ProjectEconomic and demographic data for Southern Arizona.
- City-data.comCity profiles searchable by zipcode, including data on population, age, home sales, income, and lots of other household information.
- Marketing Charts.comSearchable demographic and marketing charts.
- Unicef Country StatisticsInternational statistics by country.
- World Factbook (CIA) demographic infoSelect a country from the dropdown menu on the right.