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MKT 111- Principles of Marketing, Downtown Campus (Padgett)   Tags: marketing 111, mkt111, padgett  

Last Updated: Oct 28, 2013 URL: http://libguides.pima.edu/mktpadgett Print Guide RSS Updates

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Overall assignment

You are creating a marketing plan. To determine the target market for your business, focus on two key facts:

  • The physical location of your business.
  • The type of goods or services it sells.

Using this guide, find the statistics to complete your Census Data Activity Worksheet.

Many of these demographic statistics focus on a zip code.  What do they tell you potential customers for this location?

  • What is your ideal customer profile, in terms of the following:
    • age,
    • household type,
    • income,
    • education
    • home value
  • How appropriate is the business location to appeal to these customers?
  • Will customers likely live close to your business, or not necessarily?
  • How can you advertise to them most effectively?

 

Your Business: location and zip code

Find the zip code and cross streets of your business.

Superpages.com

Google Maps

Your Librarian

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Joe Brewer
Contact Info
Downtown Campus Library
Office: LB 131
Phone: 206-7249
Email: jbrewer@pima.edu

Your Librarian

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Theresa Stanley
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Contact Info
Downtown Campus
1255 N. Stone Ave
Tucson, AZ 85709-3035
520-206-7267
tcstanley@pima.edu
Send Email

Your Librarian

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Lisa Hodgkins
Contact Info
Downtown Campus Library
1255 N. Stone Ave
Tucson, AZ 85709-3035
Phone: 206-7250
Email: lhodgkins@pima.edu

Subject Guide

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Marianne Harris
Contact Info
Pima Community College
Downtown Campus Library
(520) 206-7086
Email: mharris12@pima.edu
Send Email
 
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