MKT 111- Principles of Marketing, Downtown Campus (Padgett)  

You are creating a marketing plan. To determine the target market for your business, focus on two key facts:

• The physical location of your business.
• The type of goods or services it sells.

Using this guide, find the statistics to complete your Census Data Activity Worksheet.

Many of these demographic statistics focus on a zip code.  What do they tell you potential customers for this location?

• What is your ideal customer profile, in terms of the following:
• age,
• household type,
• income,
• education
• home value
• How appropriate is the business location to appeal to these customers?
• Will customers likely live close to your business, or not necessarily?
• How can you advertise to them most effectively?

Find the zip code and cross streets of your business.

Superpages.com

Google Maps